Book Daniela Santana

Speaker, Founder, and Cultural Strategist

MEET THE FOUNDER & CEO

Hey, I'm Daniela!

I’ve spent 14+ years helping founders, startups, brands, and creators unlock growth at the intersection of culture, talent, and strategy. My career has spanned entertainment, tech, healthcare, and media—building systems, scaling teams, and designing campaigns that turn influence into revenue and culture into capital.

Along the way, I’ve been able to:

Scale global teams across 5 continents and lead operations delivering 120,000+ hours of uninterrupted live broadcasting across brands.

Manage 2,500+ influencers and talent before live streaming was the industry standard, pioneering scalable creator operations.

Drive 6X revenue growth in one year by aligning content, monetization, and talent strategy at a global startup bridging tech, entertainment, live TV, and gaming.

Build systems that last, from leading international market entry strategies for startups to creating infrastructure for local workforce expansion at private-equity-backed organizations.

Today, I bring that same expertise to founders, startups, and organizations who want to grow with intention, scale sustainably, and expand globally—without losing culture, story, or vision.

One thing I’ve learned: whether talent is clinical, executive, influencer/on-camera, or product/tech based—people are the throughline. When you understand what drives people, you can solve company problems at the root, because your greatest asset will always be your people.

“I might not know how to code, but I can guarantee you that I know how to improve your coding via the humans that touch those systems.”

- Daniela Santana

View Daniela's Media Kit

Culture is the heartbeat of every brand. The stronger the culture, the greater the legacy.

Thank you for considering me for your next event.

Let’s inspire, empower, and build legacy that will not only disrupt, but make our world better.

Together.

Building Legacy at the Intersection of Culture, Business, and Impact.

Daniela Santana is a bilingual entrepreneur, investor, and cultural strategist helping brands, founders, and creative leaders bridge culture with commerce. Through her consulting, agency, and speaking work, she empowers companies and communities to turn influence into legacy — building scalable strategies rooted in authenticity, representation, and purpose.

With a career that spans media, entertainment, and influencer marketing, Daniela has led campaigns and creative initiatives that merge storytelling with strategy to reach audiences in meaningful ways. Her work lives at the intersection of culture, innovation, and impact — where purpose-driven business meets creative excellence.

As a speaker and consultant, Daniela inspires others to build with intention, lead with integrity, and create systems that don’t just generate success — but lasting legacy.

Topics I'm Passionate About

Influencer Marketing, Digital Strategy & AI

  • The Creator Economy Through a Cultural Lens — Where Influence Meets Integrity

  • The Power of the Micro-Influencer — How Everyday Creators Are Driving the Future of Brand Impact

  • The Future of Influencer Marketing — Authenticity, Representation & Real ROI

  • Building Culturally Aligned Campaigns — How Brands Can Partner with Purpose

  • From Creator to Founder — Turning Influence into Ownership

  • AI & the New Age of Creativity — How Technology is Transforming Culture, Storytelling & Opportunity

  • Humanizing AI — Leveraging Technology Without Losing the Heart Behind the Story

Entrepreneurship & Legacy

  • From Employee to Founder: Building with Purpose and Ownership

  • Turning Influence into Legacy — How to Monetize Your Mission

  • Faith, Purpose & Legacy-Driven Entrepreneurship: Building with Intention in a Noisy World

  • Women Building Wealth & Ownership — Redefining Power, Freedom, and Legacy

culture, media & representation

  • The Future of Diversity: From Representation to Ownership

  • How Culture Becomes Capital — The Business of Storytelling

  • Cultural Identity, Belonging & Empowerment — Reclaiming Space in Media & Business

  • Representation, Media & Storytelling — Shaping Narratives That Build Legacy

branding, business & empowerment

  • From Vision to Funnel — Building a Brand That Converts

  • Marketing with Integrity — Building Systems That Align with Your Calling

  • Scaling Your Calling — Building with Strategy and Soul

  • Empowering Coaches & Founders — The Business of Impact and Influence

core themes

  • Faith, purpose, and legacy-driven entrepreneurship

  • Cultural identity, belonging, and empowerment

  • Women building wealth and ownership

  • Representation, media, and storytelling

  • The intersection of culture, commerce, and innovation

  • The rise of micro-influencers and the power of community-driven marketing

  • The evolution of the creator economy and AI’s role in shaping it

  • Building purpose-driven brands that align with values and vision

global expansion

Your Platform Has Power. Let’s Use It to Build Legacy.

The conversations I lead are about redefining success, reclaiming identity, and building from purpose—not pressure. They challenge the way we think about leadership, belonging, and influence while reminding us that real impact starts from within.

Each talk is designed to ignite clarity, courage, and conviction in the leaders and communities shaping what comes next.

Let’s create conversations that don’t just inspire—but transform.

Testimonials

"Daniela is the kind of partner every brand needs but few truly find. She doesn't just help you hire or build — she helps you see around corners. Her ability to blend cultural insight with business precision elevated our hiring process, creative output, and long-term vision. We’ve never felt more aligned or prepared to scale."

- Jasmine Richards

“Daniela guided us through expanding into new markets in LATAM. She helped us navigate cultural nuances, talent sourcing, and operational processes. What felt overwhelming became a clear step-by-step plan. We wouldn’t have moved this quickly without her.”

- Monica Chandler

“Working with Daniela changed how we approach influencer partnerships. She understood our brand DNA, matched us with the right creators, and helped us design campaigns that actually converted. The results spoke for themselves—our ROI doubled in one quarter.”

- Thomas Krazinski